Industry
Sponsorship & Content
Client
StoneX x Saracens
An edutainment financial series in partnership with the Saracens.
What happens when you ask rugby players to explain financial jargon on camera?
Jargon Busters was a social-first video series I made with StoneX and Saracens Rugby Club, designed to make financial language feel less intimidating and a lot more human. The format was simple: players from both the men's and women's teams were shown a financial term on camera and asked what they thought it meant. Each film ended with the correct definition, and their genuine reaction when the jargon was busted. Stripping the format back was the right call. It let the humour and honesty come through naturally, and made the content feel native to fast-moving social platforms rather than forced.
Clarity, personality, and restraint over complexity.
The series worked because it didn't try too hard. The players were funny and honest, the format was repeatable, and the content performed across LinkedIn, Instagram, and Facebook without needing a different version for each. It also strengthened the StoneX x Saracens partnership in a way that felt meaningful rather than just badged. The clubs and the brand genuinely shared something in each episode. For me it was a reminder that the best content ideas are often the simplest ones. Give people a clear format, get out of the way, and let it breathe.
Industry
Sponsorship & Content
Client
StoneX x Saracens
An edutainment financial series in partnership with the Saracens.
What happens when you ask rugby players to explain financial jargon on camera?
Jargon Busters was a social-first video series I made with StoneX and Saracens Rugby Club, designed to make financial language feel less intimidating and a lot more human. The format was simple: players from both the men's and women's teams were shown a financial term on camera and asked what they thought it meant. Each film ended with the correct definition, and their genuine reaction when the jargon was busted. Stripping the format back was the right call. It let the humour and honesty come through naturally, and made the content feel native to fast-moving social platforms rather than forced.
Clarity, personality, and restraint over complexity.
The series worked because it didn't try too hard. The players were funny and honest, the format was repeatable, and the content performed across LinkedIn, Instagram, and Facebook without needing a different version for each. It also strengthened the StoneX x Saracens partnership in a way that felt meaningful rather than just badged. The clubs and the brand genuinely shared something in each episode. For me it was a reminder that the best content ideas are often the simplest ones. Give people a clear format, get out of the way, and let it breathe.
Industry
Sponsorship & Content
Client
StoneX x Saracens
An edutainment financial series in partnership with the Saracens.