Industry
Finance / Brand
Client
FOREX.com
Brand and design work across events, OOH, and digital for FOREX.com.
Regional design lead for the Middle East, delivering brand experiences across physical and digital channels.
At FOREX.com I worked as a mid-weight designer across day-to-day brand and marketing, while taking the lead on several high-profile projects for the Middle East region. Alongside BAU work, I designed large-scale event booths, out-of-home campaigns across Dubai celebrating 10 years of FOREX.com in the region and 100 years of StoneX, and a full App Store redesign for the Middle East market. That App Store work ended up being adopted globally, which was a good reminder that regional work can punch well above its weight.
Regional work that ended up going global.
The App Store redesign going global was the moment that stuck with me. It's easy to treat regional work as secondary, but good design is good design. If it works, it tends to travel. The event booth and OOH work was a different challenge. Physical, high-stakes, and with no room for error once the printers were running. Learning to design for real-world production at that scale was invaluable. It was a role that pushed me to think beyond the screen, and I came out of it a better, more rounded designer.
Industry
Finance / Brand
Client
FOREX.com
Brand and design work across events, OOH, and digital for FOREX.com.
Regional design lead for the Middle East, delivering brand experiences across physical and digital channels.
At FOREX.com I worked as a mid-weight designer across day-to-day brand and marketing, while taking the lead on several high-profile projects for the Middle East region. Alongside BAU work, I designed large-scale event booths, out-of-home campaigns across Dubai celebrating 10 years of FOREX.com in the region and 100 years of StoneX, and a full App Store redesign for the Middle East market. That App Store work ended up being adopted globally, which was a good reminder that regional work can punch well above its weight.
Regional work that ended up going global.
The App Store redesign going global was the moment that stuck with me. It's easy to treat regional work as secondary, but good design is good design. If it works, it tends to travel. The event booth and OOH work was a different challenge. Physical, high-stakes, and with no room for error once the printers were running. Learning to design for real-world production at that scale was invaluable. It was a role that pushed me to think beyond the screen, and I came out of it a better, more rounded designer.
Industry
Finance / Brand
Client
FOREX.com
Brand and design work across events, OOH, and digital for FOREX.com.
Regional design lead for the Middle East, delivering brand experiences across physical and digital channels.
At FOREX.com I worked as a mid-weight designer across day-to-day brand and marketing, while taking the lead on several high-profile projects for the Middle East region. Alongside BAU work, I designed large-scale event booths, out-of-home campaigns across Dubai celebrating 10 years of FOREX.com in the region and 100 years of StoneX, and a full App Store redesign for the Middle East market. That App Store work ended up being adopted globally, which was a good reminder that regional work can punch well above its weight.