Industry
Video & Content
Client
StoneX Group Inc.
The CEO series that turned executive thought leadership into StoneX's best-performing content format.
Rebuilding StoneX's flagship CEO series into a scalable, high-performing format.
A CEO-led thought leadership series pairing StoneX Group Chief Executive Philip Smith with leaders from across the business to discuss growth, market expertise, and how the company operates at scale. I took over production after the first episode and rebranded and serialised the format specifically to improve performance, restructuring it as a recurring series designed around how audiences actually engage on LinkedIn. Since then, it's consistently outperformed both StoneX's own broader content and the wider industry. The series achieves a 7.4% engagement rate on LinkedIn, roughly 2.4 times the Finance & Insurance sector benchmark and comfortably ahead of the platform-wide median. It's generated over 10,000 engagements and driven significant click-through traffic across social channels, with content regularly reaching senior decision-makers, more than half the audience sits at Senior, Director, VP or CXO level, well beyond StoneX's existing network.
A scalable, global content format built on editorial restraint and trust.
When the series was handed to me after episode one, I rebranded and serialised it, giving it a consistent identity and format built around what actually performs on LinkedIn. I now run production end to end: studio setup, filming, and the editing workflow across long-form and social cuts, with every edit built specifically for how the platform's audience engages.
Industry
Video & Content
Client
StoneX Group Inc.
The CEO series that turned executive thought leadership into StoneX's best-performing content format.
Rebuilding StoneX's flagship CEO series into a scalable, high-performing format.
A CEO-led thought leadership series pairing StoneX Group Chief Executive Philip Smith with leaders from across the business to discuss growth, market expertise, and how the company operates at scale. I took over production after the first episode and rebranded and serialised the format specifically to improve performance, restructuring it as a recurring series designed around how audiences actually engage on LinkedIn. Since then, it's consistently outperformed both StoneX's own broader content and the wider industry. The series achieves a 7.4% engagement rate on LinkedIn, roughly 2.4 times the Finance & Insurance sector benchmark and comfortably ahead of the platform-wide median. It's generated over 10,000 engagements and driven significant click-through traffic across social channels, with content regularly reaching senior decision-makers, more than half the audience sits at Senior, Director, VP or CXO level, well beyond StoneX's existing network.
A scalable, global content format built on editorial restraint and trust.
When the series was handed to me after episode one, I rebranded and serialised it, giving it a consistent identity and format built around what actually performs on LinkedIn. I now run production end to end: studio setup, filming, and the editing workflow across long-form and social cuts, with every edit built specifically for how the platform's audience engages.
Industry
Video & Content
Client
StoneX Group Inc.
The CEO series that turned executive thought leadership into StoneX's best-performing content format.
Rebuilding StoneX's flagship CEO series into a scalable, high-performing format.
A CEO-led thought leadership series pairing StoneX Group Chief Executive Philip Smith with leaders from across the business to discuss growth, market expertise, and how the company operates at scale. I took over production after the first episode and rebranded and serialised the format specifically to improve performance, restructuring it as a recurring series designed around how audiences actually engage on LinkedIn. Since then, it's consistently outperformed both StoneX's own broader content and the wider industry. The series achieves a 7.4% engagement rate on LinkedIn, roughly 2.4 times the Finance & Insurance sector benchmark and comfortably ahead of the platform-wide median. It's generated over 10,000 engagements and driven significant click-through traffic across social channels, with content regularly reaching senior decision-makers, more than half the audience sits at Senior, Director, VP or CXO level, well beyond StoneX's existing network.